The Six Hats Worn by an Author During the Evolution of a Book

by Matt Cost

Being an author is no longer about simply writing a book. That is the job of the writer. But an author has at least six different hats that they must wear. I have been publishing three books a year for the last five years and have been wearing all six of these hats throughout the course of a normal day. On six different books.
 
The first step in the evolution of a book is coming up with an idea. Inspiration for my books have come in a variety of methods. Many of my ideas for books have come from the daily news. Current affairs and my love of Robin Hood are the combination of ideas that have spawned my release this month of The Not So Merry Adventures of Max Creed, in which a modern-day Robin Hood and his not so merry band fight for justice for those wronged by the ultra-wealthy. But I have also gotten ideas from college professors (I am Cuba), in a bar (Mainely Power), and because of proximity to my daughter (Velma Gone Awry).
 
The second step in the evolution of a book is research. One of my early books saw me scrounging around in the tombs of the Bowdoin College archives (At Every Hazard). Hands on research is the most fun, though, and following the revolutionary war trail of Fidel Castro across Cuba and digging into the history of New Orleans (Love in a Time of Hate) ranks up there as two of the best. For my Brooklyn 8 Ballo series, I have taken to reading the 1923 and 1924 Brooklyn Eagle online at a site called Newspapers.com. The articles can be dry, but the social commentary and advertisements are fantastic.
 
The third step in the evolution of a book, writing, is the meat of the meal. As writers, we often get asked, what is the secret? No secret, folks. Sit down and write. It is like anything else, the more you write, the better you get. I don’t like to take breaks, so I write seven days a week, probably 350 days a year. I’ve found that if I were to take a weekend off, or even a day, or heaven forbid, longer, that I lose my rhythm. The way it works for me is that I write in the morning and spend the rest of the day planning what I will write the next day. No magic bean here. Sit your ass down and work at the craft and hopefully you gather up enough beans to grind up and make a cup of coffee the next day and do it all over again.
 
The fourth step in the evolution of a book is editing. My books have been known to go through nine edits. The first three edits are me getting the manuscript ready for the housecleaner, a.k.a., my paid for editor. He has worked with me on sixteen of my books and we have developed a wonderful rapport. He does three more edits. The first is my favorite, the developmental or global edits. Here, he makes suggestions on how to build scenes, characters, as well as cut and delete other pieces. I usually read these suggestions while going through the three stages of anger, denial, and acceptance. First, I curse him, second, I move to less rage and more that he is just plain wrong this time, and finally acceptance and make the change. My wife, who can find fault with me where nobody else can, then does a spit shine edit before sending it off to the publisher for two more edits.
 
The fifth step in the evolution of a book is marketing. This is when the author does the work once held by the publisher. No more. Which is fine by me, as I enjoy this business aspect of the career of being an author. My marketing involves two distinctive branches, the first being reaching out to reviewers, podcasters, bloggers, and other media avenues to promote my work. With each book, I tend to send out over a hundred queries for review. Over time, I have established about fifteen regulars and am always looking to grow that number. The second branch of my marketing involves reaching out to venues for onsite promotion. These involve libraries, bookstores, rotary clubs, retirement communities, book clubs, and pretty much anybody who will have me. I strive to query 200 of these such venues for each book.
 
The sixth and final step in the evolution of a book is promoting. These involve blogs and podcasts that have been set up in the marketing phase but are more focused on live venues. Last year, I did fifty-one book engagements. The bulk of these (thirty-seven), were COST TALKS at libraries where I talked about my books and writing to an audience. I love this, especially when there is an interactive and lively crowd of patrons.  Even if the turnout is low, I still believe this is beneficial to the process, as the library has spent a month promoting me and my books. Bookstore signings and talks at other organizations can be an equal amount of fun and help expand the base of my readership.
 
Those are the six different hats I wear every day for the evolution of a book, or books. I write first thing in the morning every morning. Without writing, none of the rest matters. Ideas are always floating around. Just this morning I saw a post about the Lumbee Indians who disrupted and dispersed a Klan rally in North Carolina in 1958. Boom. Idea. The day’s research usually holds a combination of a book not yet started, a book being written, and a book being edited. Marketing involves reaching out to the old faithful reviewers, podcasters, venue contacts, and whatnot, but also the grind of countless cold query letters looking for new blood.
 
I do love the final step of promotion. This is where I get to talk to an interviewer, fellow panelists, or an audience of interested readers. If you are interested in an interview, want me to come speak, or have more specific questions concerning the six hats worn by an author during the evolution of a book, please contact me at [email protected].
 
Matt Cost was a history major at Trinity College. He owned a mystery bookstore, a video store, and a gym, before serving a ten-year sentence as a junior high school teacher. In 2014 he was released and began writing. And that’s what he does. He writes histories and mysteries.
 
Cost has published six books in the Mainely Mystery series, starting with Mainely Power. He has also published five books in the Clay Wolfe Trap series, starting with Wolfe Trap. And finally, there are two books in the Brooklyn 8 Ballo series, starting with Velma Gone Awry. For historical novels, Cost has published At Every Hazard and its sequel, Love in a Time of Hate, as well as I am Cuba. The Not So Merry Adventures of Max Creed is his 17th published book.